Ikea to stop printing catalogue after 70 years as customers move online

Company says ‘emotional but rational decision’ will allow it to reinvest funds into other media Swedish furniture giant Ikea is to stop printing its famed annual catalogue, ending a seven-decade tradition as customers moved to digital alternatives. The catalogues offered a snapshot on contemporary living that made them intensely popular, with circulation reaching a peak in 2016, when 200m copies in 32 different languages were distributed worldwide. Continue reading...
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