Two Lidl ads banned over ‘misleading’ Tesco price comparison

British supermarkets revive battle over prices amid cost of living crisis Two Lidl adverts claiming shoppers could make big savings compared with Tesco have been banned after a complaint from the rival discounter Aldi. The advertising watchdog said it was banning the ads, one of which claimed it was possible to save more than 35% and another 30% compared with Tesco prices on a range of Scottish-themed products, as they were “likely to mislead”. Continue reading...
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