What the scarf-mask tells us about fashion in the new normal

As seen on everyone from Sarah Jessica Parker to Amber Heard, this aesthetic and virus-preventing statement is a win-win The first must-have look of the “new normal” doesn’t have a designer label, or a hefty price tag. In fact, you probably already have what you need in a drawer somewhere. And while this may not stand as concrete proof that lockdown truly has ushered in a new era of shared community identity and mindful consumerism, I see no reason why we can’t take it as a cheering sign. The scarf-mask is the status accessory of summer 2020. All you need is a square of fabric folded in half corner-to-corner to make a triangle, and wrap it tightly around your face from the bridge of your nose, securing at the back of your head. It began with hipsters and influencers on the streets of New York. One of that city’s ultimate style icons, Sarah Jessica Parker, introduced the look to her 6 million Instagram followers, wearing it to open her new boutique. And now Sienna Miller – the OG trendsetter, the woman who singlehandedly made boho chic happen with little more than a maxi skirt and a shaggy fringe two decades ago – has brought it to Britain on the cover of the latest issue of Grazia. In the latest edition of Grazia; the summer that changed style - @pollyvernon on fashion’s new normal and what we’ll be wearing next, PLUS a guide to transforming your home in 14 days (no DIY required!) Out Tuesday in supermarkets and newsagents or TAP the #linkinbio to get a copy delivered to your door Continue reading...
http://dlvr.it/RdWVjG